GalleryShoot plan
Erickson Build Co. Oct 26 or 27
Full day shoot

One day, three blocks.

The acreage first thing while the framing is still open. The truck between stops, which is where you sound like you. Your office after lunch for anything that needs a screen. The one thing that can't wait is the walk through the framing before drywall. Everything you've ever explained finished on a Reel is sitting open in those walls right now, and once insulation goes in it's gone.

Mon 26 75° high10% rain Dry. Best day for the drone and the exterior.
Tue 27 67° high40% rain Probably fine. Everything in here works in a drizzle except the drone.
Who's there Matters more than the weather. If the mason, the window crew or Jacob's guys are on site one of those days, that's the day.

The day

Times move with whoever's on site. The order doesn't.

07:30
AcreageDrone passes in morning light, the crew showing up. You don't have to do anything yet.
08:00
AcreageWhat's changed since Oct 2. Roof, windows, brick, power, whatever it is. Walk me through it like I haven't been out there.
08:45
AcreageThe framing walk. Twelve things, about 30 seconds each, standing at the thing. I'll have the list.
10:00
ContainerGrant gives the tour of the office he built. Five minutes each with Tom and Grant at the plan table. If there's a real problem to solve that morning, you and Dylan solve it on camera the way you did the fireplace.
10:45
TruckThe story. I ride along and ask questions. No prep, no notes.
12:00
OfficeBuilderTrend on screen, the budget question in under a minute, the WIP spreadsheet with the numbers blurred. Then a batch of quick ones. Headshots if the shirts are in.
14:30
One more stopYour call. Mission Hills, the pool, the brick house, the garage teardown, or Cherokee if the homeowners are good with it.
16:30
DoneOr back at the acreage for dusk if the generator is still the only power out there.

What we're grabbing

Beyond whatever you want to cover that day.

At the houseBefore drywall
  • Where the house is at, plus the three lines every episode needs: last time, since then, next.
  • The intro nobody's done yet. Who the house is for in general terms, why acreage, how big, how long, when it's done. No names, no town.
  • The framing walk: the mud-in speaker boxes, the keypad spot, the shutoff next to the fridge, the floor drains, the shade pocket wall, doors that swing in, the closet-and-septic rule, the 9'6" basement, the hood duct if it's in, the tape at the foundation.
  • A marked spot we come back to every visit. Same lens, same height. I'll put a stake in. Same rule for your drone: same spot, same height, same time of day.
  • Grant, Tom, Dylan, Ricardo. A few minutes each. If a sub is there, the sub explaining their own work.
  • What the rain has cost, standing in the mud if there is any.
In the truck
  • Why Kansas City, and why houses instead of anything else an accountant could have done.
  • The first client. How the company got from April 2018 to five people.
  • What you'd tell yourself in April 2018.
  • Why you left accounting, and what the field taught you that the books didn't.
  • The first office behind the tattoo parlor on 43rd. If it's still there, we stop.
  • What keeps you up at night on this build.
  • How you tell someone they're not a fit. The point, not the percentages.
  • The change order, if the homeowners are good with it. If not, what a change order is and what you do when it's nobody's fault.
At the office
  • BuilderTrend on a dummy job: estimate to budget to actual costs, the schedule, the QR code.
  • The budget question in under a minute.
  • The WIP spreadsheet. This house won't hit the income statement for two years, so how do you know what you made this month.
  • Headshots and team photos if the gear's in.
Quick ones, 20 to 45 seconds each
  • We don't want to be the biggest company in town
  • Where jobs start
  • Talk to several builders
  • Bring us in before the architect is done
  • The referral offer
  • What to send us before you call
  • The two questions everyone asks
  • Err high
  • Buying a car a hundred times
  • Same subs for ten years
  • Scenes, not switches
  • A porch in January
  • Every option is the homeowner's call
  • Why you didn't want to be on camera

What I need from you

Before the day.

The rain bit

On standby until it actually rains.

Needs a real stormThe Forrest Gump thing waits for weather.

Next week doesn't have any rain in it, so this one sits. Next real storm, you sit on a bucket at the site and work through every kind of rain this build has seen, in your own words, each one tied to something it did to the schedule. Fifteen minutes. If I can't get out there, shoot it on your phone. That's part of the joke.

Starting now, every time it rains out there, 20 seconds on a phone: water in the basement, mud, the container roof, the tarp, the guys in rain gear. Drop them in the shared folder. By the time we shoot the bucket, it cuts itself.

What never goes out

Same as always.

The town name. Homeowner names. House numbers on screen. Anything from the design call without the homeowners' yes. If I'm not sure about something, I ask before it posts.

Text me which day
Zeb Willey, Flyover Media Co.zeb@flyovermedia.co