The kit, as it gets used.
Everything on this page is what Flyover works from when it makes something with your name on it. The logos and palette are yours. The type substitute, the colour grades and the motion pieces are Flyover's additions, built to the kit.
Two colours, two worlds.
Navy on khaki, or khaki and white on navy. Black is for print. No gradients anywhere in the kit.
Four lockups.
Primary for wide spaces. Secondary for square ones. Monograms for avatars and small marks. The throwback badge for ornament, apparel and watermarks, never for UI.
Primary · white on navy
Primary · blue on khaki
Secondary · boxed
Monogram B · boxed, with the star
Monogram A · bare
Throwback · KC, est. '18, quality craftsmanshipThe rules, from the kit: the blue logo goes on white or khaki. Navy backgrounds take the white logo only. The black logo goes on white only, never on the blue. No other colours.
The logo in motion.
The master logo animation and the Reel cover. These open every cut. Each has a Plan this box like everything else, so if one needs a change, say it here.
Full length, in the shared Drive folder
Full length, in the shared Drive folderEight looks, one per lighting situation.
Built from the palette: navy in the shadows, khaki in the highlights, saturation pulled 10 to 15 percent. One look per deliverable. Skin first.
Uppercase, heavy, framed.
Every logo is outlined, so there's no font file. Flyover sets headings in a wide heavy grotesque that matches the wordmark's voice, uppercase, tight leading. Body copy in sentence case. Thick rectangular frames are the motif: boxed sections, ruled dividers, the dash between words. The seven-point star is the only ornament.